Second Screen or Multi Screen

Second screen, sometimes also referred to as "companion device" (or "companion apps" when referring to a software applications), is a term that refers to an additional electronic device (e.g. tablet, smartphone) that allows a television audience to interact with the content they are consuming, such as TV shows, movies, music, or video games. Extra data is displayed on a portable device synchronized with the content being viewed on television.

Several studies show a clear tendency of the consumer to use a device while watching television. They show high use of tablet or smartphone when watching television, and indicate a high percentage of comments or posts on social networks being about the content that's being watched.

Based on these studies, many companies both in content production and advertising have adapted their delivery content to the lifestyle of the consumer in order to get maximum attention and thus profits. Applications are becoming a natural extension of television programming, both live and on demand.

Applications

Many applications in the "second screen" are designed to give the consumer another way of interactivity. They also give the media companies another way to sell advertising content. Some examples:

·         Transmission of the Master's Golf Tournament, application for the iPhone (rating information and publicity)
·         TV programs broadcast live tweets and comment.
·         Synchronization of audiovisual content via web advertising.
·         Applications that extend the content information.
·         Shows that add on their websites, content devoted exclusively to the second screen.
·         Applications that synchronize the content being viewed to the portable device.
·         Video game console playing with extra data, such as a map or strategy data that synchronize with the content being viewed to the portable device.
·         TV discovery application with recommendation, EPG (live content), personalization.

Sports Broadcasting

Sports broadcasters, to stem the flight of the TV audience away from watching the main screen (new name for the television) to the second screen, are offering alternative and enhanced content to the main program. The idea is to present content related to the main program, such as unseen moments, alternative information, soundtrack, and characters. New technologies allow the viewer to see different camera angles while watching the game.